Growth strategy
Channel mix, budget pacing and a measurement plan before a single ad goes live. You get one dashboard and one source of truth for CPI, CPA and ROAS.
GoogleMetaOEMAffiliateSpotify
Mobile app & web marketing agency
Growth you can measure, on every screen.
FMS Global Marketing plans, launches and scales campaigns across Google, Meta, Spotify, OEM app stores and affiliate networks, then builds the websites and brands those campaigns point to.
Google Ads Meta Ads Spotify Ads OEM Promotions
Affiliate Web Design Brand Building Strategy
What we do
Every channel your customers scroll, tap and listen to.
One team runs your app growth and your web growth, so the ad, the landing page and the brand all pull in the same direction.
Google Ads
Search, Performance Max, YouTube and App campaigns, bid toward the in-app event or sale that matters, not the click.
Meta Ads
Facebook and Instagram creative tested every week. Advantage+ app and catalog campaigns fed by clean Conversions API events.
Spotify Ads
Audio, video and podcast spots that reach listeners while they commute, work out or wind down. Built for reach and recall.
OEM promotions
Preloads, featured app-store slots and on-device recommendations with Android phone makers, so your app is there when a new phone is set up.
Affiliate marketing
Partners paid only on installs, sign-ups or sales. Every conversion is checked for fraud through your attribution tool before payout.
Website design
Fast, search-ready websites and landing pages built to convert paid traffic. We check Core Web Vitals before launch, because slow pages waste ad budget.
LCP target<2.5s
INP target<200ms
CLS target<0.1
Brand building
Naming, identity, tone of voice and launch creative, so every ad looks like it comes from the same company.
Mobile app & web marketing
Two funnels, one plan. We optimise each step, from the first impression to the event that pays for the campaign.
App funnel
- Impression
- Store visit
- Install
- Sign-up
- First purchase
Web funnel
- Click
- Landing page
- Lead or cart
- Checkout
- Repeat order
Selected work
Campaigns that moved the numbers.
Fintech appIndia
2.4MInstalls in 6 months
Paisa Pocket
A new UPI wallet up against household names, with cost per install climbing past budget.
−38%Cost per install
31%Day-7 retention
Challenge
Paisa Pocket launched into a market dominated by established wallets. Installs were cheap on paper, but few users completed KYC or made a first transaction, so the real cost per active user was three times the target.
Approach
We rebuilt event tracking in the attribution tool, moved Google and Meta bidding from installs to first transaction, and added OEM app-store placements to reach new Android owners at lower cost. Creative was refreshed weekly around cashback moments.
Result
2.4 million installs in six months, cost per install down 38%, and day-7 retention up to 31%.
D2C meal kitsWeb
4.6×Return on ad spend
Thali Box
Strong Instagram following, weak website. Paid traffic arrived and left before the menu loaded.
+72%Conversion rate
1.1sLargest Contentful Paint
Challenge
Thali Box's old storefront took over five seconds to load on mobile data. Ad clicks were cheap, but most visitors bounced before seeing a single dish.
Approach
We designed and built a new lightweight storefront with a three-tap checkout, then rebuilt the Meta catalog campaigns and Google Search around weekly menus and local delivery zones.
Result
Return on ad spend rose to 4.6×, conversion rate improved 72%, and mobile pages now load their main content in about a second.
Fashion labelBrand
6.1MListeners reached
Studio Kesar
A handloom label ready to go national, with no brand recognition outside two cities.
+140%Branded search
+29%Repeat buyers
Challenge
Studio Kesar sold well to people who found it, but almost nobody was searching for it. Performance ads alone were getting more expensive each month.
Approach
We refreshed the identity and tone of voice, produced a short audio series with the weavers, and ran it as Spotify audio and podcast ads alongside Meta video retargeting for listeners.
Result
6.1 million listeners reached, branded search up 140%, and 29% more customers ordering a second time.
Edtech appIndia & SE Asia
380KVerified sign-ups
LearnLoop
Exam-season demand, a fixed budget and an affiliate program leaking money to fake installs.
−44%Cost per acquisition
12%Fraud blocked pre-payout
Challenge
LearnLoop's affiliate partners were reporting thousands of installs that never opened the app. Budget was being paid out on traffic that was never going to study.
Approach
We moved partners from install-based to verified sign-up payouts, set fraud rules in the attribution tool, and shifted saved budget into OEM preloads timed to the exam calendar.
Result
380,000 verified sign-ups, cost per acquisition down 44%, and 12% of reported conversions blocked as fraud before any payout.
Your brand could be next.
Tell us your target metric. We'll come back with a channel plan and a forecast.
Start a projectHow we work
From audit to scale in eight weeks.
A fixed rhythm, so you always know what happens this week and what you'll see in the next report.
- Week 1
Audit
We check tracking, attribution, analytics and the last 90 days of spend, then review what competitors are running.
- MMP setup
- GA4
- Creative review
- Week 2
Plan
Channel mix, budget by week, target CPI, CPA or ROAS, and the creative concepts to test first.
- Media plan
- KPIs
- Weeks 3–4
Launch
Campaigns go live with landing pages and creative ready. Daily checks in the first two weeks catch problems early.
- Ads
- Landing pages
- QA
- Weeks 5–8 and on
Scale
Weekly creative tests, budget moved toward winning channels, and a monthly report in plain language.
- A/B tests
- Budget shifts
- Reporting
Install estimator
What could your budget buy?
Move the slider to see a rough install range by channel. It's a starting point for a conversation, not a quote.
Market
$5,000
Channels
12K–32K
estimated installs per month
Illustrative ranges based on typical cost per install. Your category, creative and targeting will change the numbers. Spotify is bought on reach and measured by brand lift, so it isn't part of this install estimate.
FAQ
Questions brands ask us first.
What is an OEM promotion for a mobile app?
OEM promotions place your app inside the software that Android phone makers ship: preloads on new devices, featured slots in their app stores, and on-device recommendations. They reach people at the moment they set up a new phone, usually at a lower cost per install than social or search.
Which is better for app installs, Google Ads or Meta Ads?
Most apps need both. Google App campaigns capture people already searching or browsing the Play Store and YouTube. Meta finds people who aren't searching yet, with creative that stops the scroll. We split budget by the cost per in-app event each channel delivers, not by installs alone.
Can Spotify ads drive app installs or sales?
Spotify works best for reach and recall. Audio, video and podcast ads keep your brand in someone's ears for long stretches. We measure it with brand-lift studies, promo codes and growth in branded search rather than last-click installs.
How do you measure results?
For apps we use a mobile measurement partner such as AppsFlyer, Adjust or Branch. For websites we use GA4 with server-side conversion events. Every channel reports into one dashboard showing cost per install, cost per acquisition and return on ad spend.
Start a project
Tell us what you're growing.
Share your app or website and the number you want to move. We'll reply with a first take on channels, budget and timeline.
- Free 30-minute strategy call
- Audit of your current tracking and spend
- A channel plan with forecast ranges