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Global - Marketing
Affiliate marketing is a performance-based marketing strategy where individuals or businesses earn commissions by promoting other people's products or services.
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Performance Marketing
Results-oriented, performance marketing focuses on quantifiable objectives like clicks, prospects, or sales. It enables advertisers to optimize campaigns in real time by providing precise targeting, flexibility, and scalability. It is transparent and affordable, allowing for the effective use of resources and encouraging accountability between publishers and advertisers to ensure win-win collaborations.
Growth Marketing
Growth marketing uses customer-centric tactics and data-driven experimentation to prioritize quick, sustainable growth. From customer acquisition to retention, it places a strong emphasis on ongoing optimization. Agile and flexible, it produces long-term value and cultivates enduring relationships with consumers by leveraging insights to untapped opportunities.
Brand Marketing
Brand marketing cultivates emotional connections and brand loyalty by conveying a compelling narrative and unique identity. It focuses on creating a lasting impression of the brand and gaining the confidence and trust of audience. It promotes affinity, advocacy, and eventually revenue by differentiating the brand, connecting with consumers, and using narrative, authenticity, and consistent messaging.
Programmatic
Programmatic services use data and algorithms to precisely target audiences by automating the buying and placement of ads. They provide efficiency, scalability, and real-time optimization across several channels. They simplify campaign management, optimize ROI, and enable dynamic, data-driven advertising tactics with their transparent, granular targeting options.
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